... without me having to do anything!
Last month, my Scottish Football Archive site dropped out of the top 400,000 in Alexa rankings and I decided to do something about it, so I redesigned the club pages.
After speaking to Dave Moor at Historical Football Kits, I changed the club kit images to be "historical", adding to the "archive" aspect of the site, and in the process I aligned some of the data and added in more links for each club.
I check back on my Alexa ranking and it was almost immediately back into the top 400,000!
Something was obviously up (I'm not that good), and there is an Alexa announcement about their improvements and a TechCrunch post about the overhaul.
There is still much work to be done on the site, and it'd be nice to think that all changes will have such an immediate impact!